Chatbotology… sounds kind of scientific doesn’t it? Along the same lines as psychology, sociology, biology… it’s OK, we understand it’s not a real word, but it sounds so good, and the concept behind Chat Bots actually is kind of scientific…
The concepts of interaction, participation, commitment, and engagement all come to hand when talking about Chat Bots. And it’s these very human behaviors that are activated when engaging with a Chat Bot.
A Chat Bot allows for that “back and forth” process that is the underlying principle behind regular conversation. It’s this very human, natural, and warm interaction that is proving significant when it comes to website conversion rates, and better economies within the sphere of traditional PPC marketing.
Our aim is for the power of Chat Bots to be fully utilized in the often forgotten local small business segment. Let’s face it, these are the types of organisations that really need their marketing dollars to gather as much traction as possible…
